North Georgia’s Premier Landscaping Service
At Deep Roots, we’re passionate about transforming landscapes and providing superior solutions for both residential and commercial clients. Our mission is to nurture the beauty of Creation through quality service and a commitment to continuous improvement. We pride ourselves on attention to detail and building lasting relationships with our customers, team members, and vendors.
BRANDS WE WORK WITH
Our Roots
Founded in May 2010 by John Baxter, Deep Roots Landscape began with humble roots traced back to his early lawn-cutting days in middle school. Baxter's vision for a full-service landscape company took shape during his time studying business in college.
When he graduated in the midst of a recession, Baxter leveraged his small customer base to officially establish Deep Roots Landscape, aiming to elevate the standard of landscaping in Gainesville and surrounding areas. In December 2011, Ben Filchak, a longtime friend and collaborator, joined as a partner, contributing to our growth and operational excellence.
Since our inception, we have prioritized attention to detail, aiming to distinguish ourselves through a commitment to excellence in every aspect of our work. Beyond landscaping, our goal is to foster a culture of care for our team members and their families.
Today, we hope to be known throughout our local communities for our professionalism, quality service, enduring client relationships, and a culture that prioritizes the well-being of our team.
Our Commitment
MISSION | VISION | VALUES
EXCELLENCE
We believe in continuous improvement and strive to enhance our work every day. We are diligent and consistently aim to exceed our valued customers' expectations.
PURPOSE
Why do we do what we do? Our work is driven by a greater purpose beyond earning a paycheck, which not only brings personal fulfillment and satisfaction but also allows us to better serve our customers and support our teammates.
INTEGRITY
We do what we say we're going to do, when we say we're going to do it. We believe in fulfilling our commitments promptly and honestly. Honesty in every situation fosters trust and ensures we do right by everyone involved.
CARE
Whether it’s our fellow team members, our valued customers, our dedicated vendors, or even our tools, we believe that showing care in everything we do is essential to fostering lasting relationships and delivering exceptional results.
OUR INVOLVEMENT
Director of Operations
Russ Grindle
Director of Design and Installation
Sid Johnston
Maintenance Department Manager
Scott Newcomb
Spray Department Manager
Michael Bruce
Residential and Commercial Installation Project Manager
Josh Dove
Fleet Safety Manager
Dean Wood
Procurement Manager
Corey Ashe
Procurement, Assistant Manager
Rudy Flores
Mechanic & Shop Manager
James DeLong
Irrigation Specialist
Justin Baker
HR & Accounts Receivable
Rita Rylee
Administrative Assistant & Accounts Payable
Carly Meek
Ben Filchak
Owner
Ben Filchak graduated from the University of North Georgia in 2011 with a Business Management Degree and joined his lifelong friend, John Baxter, at Deep Roots Landscape shortly after. He is married to Caroline and they have two children, Thomas and Hope. They are active members of Creekstone Church in Dahlonega.
The Filchaks are the founders of Hope for Hall, a local nonprofit dedicated to creating an inclusive community through education, play, and technology. Their ultimate goal is to ensure every playground at Hall County Elementary Schools is accessible for children of all abilities.
John Baxter is a lifelong resident of Gainesville, Georgia. He graduated from North Hall High School and earned a degree in Business Management from North Georgia College and State University. John attends Passion City Church in Atlanta, where he is actively involved in serving. In his free time, he enjoys the outdoors and the company of his dog, Samson.
John Baxter
Owner
Our Team
